Developing In Ghost

Ghost stands out as a lean, Node.js-powered CMS built for fast, scalable publishing and memberships. Out of the box, its admin feels effortless, but the real opportunity lies in shaping every aspect of your site at the theme level. At FMK Agency, we don’t just deploy default, we craft custom Ghost themes that reflect your unique brand, engage readers, and grow alongside your business.

Why Ghost Works for Modern Publishing

Ghost was born from a desire to simplify blogging and newsletters while supporting built-in subscriptions. You’ll notice the platform’s performance focus immediately - pages render in milliseconds thanks to minimal dependencies and tightly optimized code. Stripe integration and paywall features arrive ready-made, so you can monetize without dozens of plugins. And because Ghost exposes a REST and Content API, your content can power a Jamstack frontend or any headless application you choose.

Understanding Ghost theme structure

Every Ghost theme is a ZIP of Handlebars templates, assets, and configuration files that define your site’s look and behavior. Core pieces include:

• Templates that map to home, post, tag, or custom pages

• Partials like header, footer, and article previews for consistent components

• Asset folders for CSS, JavaScript, images, and fonts

• A simple routes.yaml to outline custom collections or dynamic routes

This architecture keeps theme code modular and easy to update. When FMK Agency steps in, we audit your existing ZIP structure, map out brand tokens, and plan any new templates or collections to support your content strategy.

Tailoring your theme in code

Once the skeleton is set, we layer on two core elements: design tokens and custom logic. First, global styles,often managed via SCSS or a Tailwind config file,define your palette, typography, and spacing. Component styles for buttons, cards, and navigation live in dedicated partials, making future tweaks painless.

Next, Handlebars helpers and conditionals bring dynamic behavior. Need to format dates in a specific locale? A custom helper can do that. Want to show a special banner only to subscribers? A simple {