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Engagement Terms - AndDone

Executive Summary

This proposal outlines a comprehensive Creative & MarTech Fractional Teams engagement for AndDone, focusing on content creation, product enablement, and leveraging cutting-edge AI technologies and tools. Our shared objective is to empower AndDone's growth and success by enhancing product understanding, streamlining onboarding, and setting the stage for continued market expansion.

Engagement Details

Duration: 12-month engagement Start Date: [Insert proposed start date]

Objectives and Deliverables

Content Creation and Product Enablement

  • Develop comprehensive course outlines, video tutorials, and written assets
  • Create and manage a Knowledge Base and white papers
  • Design onboarding campaigns and LinkedIn niche content groups
  • Implement and iterate on tools like Descript.com for efficient content production

AI-Driven Marketing and HubSpot Optimization

  • Leverage HubSpot's Breeze, CoPilot, and Intelligence for content optimization and analytics
  • Optimize HubSpot portal structure, workflows, and integrations
  • Implement and iterate on tools like Marker.io for visual feedback and bug reporting

User Experience and Training

  • Provide ongoing training for AndDone's internal team on created content and tools
  • Implement and iterate on WalkMe for improved user onboarding and feature adoption
  • Conduct regular workshops on emerging MarTech trends and best practices
  • Develop a roadmap for scaling marketing and enablement operations

Time Estimates

Total: 75 hours per month, allocated as described in the Objectives and Deliverables section.

Investment

Description

Quantity

Unit Price

Amount

Creative & MarTech Fractional Teams Engagement (Monthly)

75

$150.00

$11,250.00

DISCOUNT: Blended rate retainer (Monthly)

75

-$30.00

-$2,250.00

Monthly Total

    

$9,000.00

12-Month Engagement Total

    

$108,000.00

Terms and Conditions

  • Payment Terms: Monthly payments of $9,000.00 due at the beginning of each month.
  • Cancellation: 30-day written notice required for service cancellation.
  • Intellectual Property: All rights, titles, and interests to copyrights in original materials produced by FMK are assigned to the Client upon full payment.
  • Confidentiality: FMK maintains strict confidentiality of all Client business strategies, methodologies, and sensitive information.