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ABCs @ FMK

The Mindset That Makes The Work, Work

Always Be Creating.

This is the north star. The drumbeat. The thing we protect at all costs.

Every day, every role, every project: we make something that leaves a mark. Something that moves a client forward. Something that moves FMK forward. If nothing got created, the day didn’t count.

The C’s that Power a Modern Creative & Tech Team

1. Creating — Ship Real Stuff

We turn ideas into artifacts: pages, flows, decks, components, campaigns, briefs, systems.
Output beats intention. Every. Single. Time.

2. Connecting — No Lone Wolves

FMK doesn’t do geniuses in closets. We loop in the right people early so the work gets sharper, faster, and more cross-functional by default. If someone else’s brain would level this up, they’re in.

3. Clarifying — Kill the Ambiguity Tax

  • We don’t guess what the client meant.
  • We don’t build off vibes.
  • We stop long enough to ask: What’s the actual goal, constraint, and definition of done?
  • Clarity saves hours. Sometimes days.

4. Coordinating — Make the Play Run

  • Everyone should know who’s doing what, by when, and in what order.
  • Dependencies aren’t mysteries.
  • Updates live where they belong (Teamwork > Slack > memory).
  • Coordination is how a team becomes a team.

5. Codifying — Turn Wins Into Systems

If we do something more than twice, it becomes a template, asset, module, process, or playbook. Great work shouldn’t live and die in one project. We scale by capturing what works.

6. Commercializing — Work That Sells Itself

We don’t just deliver; we look for the value engine inside the thing.

  • A good idea becomes a pitch.
  • A success becomes a case study.
  • A repeatable outcome becomes an offer.

Everyone at FMK plays a role in growth.

7. Caring — Make It Better to Work Here

  • Caring is not soft; it’s strategic.
  • Care about clients (no surprises).
  • Care about teammates (no black holes).
  • Care about yourself (no burnout badges).
  • Great culture is a daily micro-habit, not a retreat.

The Daily Check

Seven questions to guide your day:

  1. What am I creating today?
  2. Who should I connect with before I overthink this?
  3. What needs clarifying so I don’t redo this later?
  4. Is everyone aligned on what happens next?
  5. What can I codify so future-me doesn’t suffer?
  6. Where’s the commercial value here?
  7. How can I make today easier for the people I work with?

(Yes, it’s more than ABC. It’s the FMK Alphabet Soup of Getting Sh*t Done.)

The Vibe

We are a creative-first, tech-powered, human-centered agency. We scale not by doing more, but by doing smarter, clearer, cleaner, and more connected work—together.

ABCs @ FMK is how we keep that energy daily. It’s not a rulebook. It’s how we show up.