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How To Improve Page Speed On HubSpot CMS

Best Practices For Developers And Marketers To Enhance Site Performance.

Creating a user-friendly, fast-loading website with HubSpot CMS can feel challenging at first. Fortunately, HubSpot handles most of the technical heavy lifting (like managing servers and the global CDN) so your infrastructure is already sound.

But page performance is not just a backend issue. It depends on the choices you make in your templates, media, and on-page design. Even with a solid CMS, poor decisions at the page level can cause unnecessary friction for users and search engines.

Why HubSpot Page Speed Directly Affects Your Results

Page speed affects every part of your site’s effectiveness—from SEO rankings to bounce rate to conversions. A slow page introduces friction, and in most cases, visitors will not wait around. Studies show that even a one-second delay in page load time can significantly reduce conversion rates.

On HubSpot CMS, optimizing speed doesn’t require complex dev work. It’s about staying focused on the essentials: lighter code, optimized assets, and consistent testing.

How to Improve HubSpot Page Speed With Better Templates

One of the biggest performance killers in HubSpot is overbuilt templates. Many teams start with highly modular designs that look flexible but load slowly.

To speed things up:

  • Use minimal modules per template whenever possible

  • Eliminate unused or outdated sections

  • Avoid stacking multiple rich text areas, which can bloat page code

  • Stick with native HubSpot features instead of excessive third-party embeds

Reusable content sections and global modules also help keep your codebase lean across pages, not just in one spot.

Optimize HubSpot Image Performance Without Cutting Quality

HubSpot CMS offers built-in image optimization, but that only helps if your images are prepared correctly from the start. Uploading massive files will still bog down your page.

Stick to these rules:

  • Size images appropriately before uploading—no need for 3000px-wide banners

  • Use modern formats like WebP when supported

  • Compress assets outside HubSpot before uploading

  • Avoid full-bleed background images where performance is more important than aesthetics

Hero images and featured blog visuals are the most common culprits when site speed dips. Audit those first.

How to Handle Video and Animation Without Slowing Things Down

Animations and background videos can improve storytelling, but they come with a performance tradeoff. When in doubt, keep motion light and purposeful.

If your site uses motion-heavy visuals:

  • Limit the number of autoplay videos, especially above the fold

  • Disable autoplay on mobile

  • Replace looping animations with static images where it makes sense

  • Use HubSpot's native animation tools instead of custom JS where possible

HubSpot pages don’t need to be static to be fast—they just need to load smartly.

Use HubSpot CMS Tools to Audit and Fix Performance Issues

If you're not sure where your speed problems are coming from, start with the CMS Page Performance tool in HubSpot. This built-in analyzer helps you:

  • Identify slow-loading elements

  • Check file sizes and script weights

  • Pinpoint which modules are dragging down load time

  • Track performance improvements over time

You can access the report from any page inside the HubSpot CMS under "Performance."

FMK’s Approach to HubSpot CMS Speed Optimization

At FMK, we treat page speed as part of the brand experience. A fast site doesn’t just improve SEO, it communicates trust, attention to detail, and ease of use from the very first click.

We regularly audit client websites and apply performance improvements during redesigns, refreshes, and optimization sprints. From template cleanup to image compression and lazy loading configuration, we handle the work inside your CMS—no new platform or plugin required.

Our goal is to make your HubSpot site feel modern and frictionless, without compromising functionality or design standards.

Final Takeaways on HubSpot Page Speed

Improving HubSpot CMS performance starts with consistent habits. Clean templates, compressed media, and smart animations all contribute to a smoother, faster site. HubSpot gives you the infrastructure, but it’s how you build on it that determines your results.

Small changes (like replacing bloated modules or resizing hero images) can cut load times dramatically. And faster pages lead to more engagement, more leads, and stronger SEO over time.

 

FAQ

Q: Why is page speed important for HubSpot websites?
Page speed affects how users experience your site, how Google ranks it, and whether your campaigns convert. Faster pages create a smoother experience and improve your overall marketing performance.

Q: Does HubSpot automatically optimize performance?
HubSpot handles backend infrastructure like servers and CDN management. But front-end optimization (like image size, animations, and layout efficiency) is still your responsibility inside the CMS.

Q: How can FMK help with page speed optimization?
We audit and clean up HubSpot templates, optimize media and page layout, and improve performance using the tools already built into your CMS. No outside plugins or heavy dev work required.