How To Use HubSpot Content Remix

HubSpot Content Remix is a tool that helps marketers turn existing content—like blog posts or landing pages—into new formats. With just a few clicks, you can spin out a blog post into a social post, an email, or even a landing page draft, all from the same interface.

It’s built directly into Content Hub Professional and Enterprise tiers, so if you’re already using HubSpot for content management, it’s likely available in your portal. Teams looking to save time and stretch their best-performing content further will find Remix especially useful.

Note: HubSpot Content Remix is AI-assisted. It uses machine learning to generate initial drafts, but always keeps human editing and approval in the loop.

Where to Find HubSpot Content Remix in Your Hub

You’ll find the Remix tool inside Content Hub. Open any existing blog post, website page, or landing page and look for the “Remix” option in the right-hand menu or content toolbar.

Once selected, Remix gives you options for what kind of content you want to generate. The interface is intuitive, with clear prompts and output previews. It’s also fully integrated into HubSpot’s editor, so you don’t have to export or import anything to move forward with your assets.

What HubSpot Content Remix Can Generate

HubSpot Content Remix focuses on repurposing content across key channels. Once you select a source piece, Remix can help you create:

• Social media posts
• Marketing emails
• Landing pages
• Ad copy or headline variations

Each output comes pre-formatted for its destination, but you can still edit and refine within HubSpot’s content editor before publishing. This keeps your content aligned across platforms without feeling duplicated or robotic.

If you’re working in multiple languages, Remix can support multilingual repurposing based on your source content. Final editing for nuance is still recommended for tone and clarity.

Who Should Use HubSpot Content Remix

This tool is especially helpful for:

• Content marketers managing long-form content who need to break it down for campaigns
• Email or lifecycle marketers looking to reinforce blog content in drip sequences
• Social media managers working to maintain post volume without starting from scratch every time

Agencies and large teams with multiple brands or business units can also benefit, as long as folder structure and asset management are set up cleanly inside HubSpot.

How to Customize What Content Remix Gives You

Content Remix outputs are fully editable. You can:

• Change tone, length, or calls-to-action
• Reorder or remove sections
• Add campaign-specific language or formatting
• Translate or localize the output for different markets

Think of it as a starting point instead of a final draft. If your brand voice is highly specific, you’ll want to apply editorial standards before publishing. Remix saves time— but just remember it doesn’t remove the need for review.

Why HubSpot Content Remix Is Useful

For many teams, remixing content manually takes time and adds friction. HubSpot Content Remix speeds up that process by giving you fast, relevant drafts that are already tied to your campaigns and formats.

It helps you:

• Keep content consistent across formats
• Reduce time spent copying and pasting
• Fill gaps in your campaign or publishing calendar
• Extend the shelf life of high-performing content

The more you reuse content strategically, the better your ROI. Remix helps teams stay efficient without lowering quality.

Example of a Working HubSpot Content Remix Scenario

A SaaS marketing team publishes a blog post on “How to Scale Customer Support With Automation.” They want to promote it through multiple channels but don’t have time to rewrite everything.

Using Remix, they generate:

• A LinkedIn post summarizing key stats from the post
• A marketing email featuring a teaser paragraph and CTA to the blog
• A landing page draft for a gated case study based on the same theme

After reviewing and tweaking the outputs for brand tone, they deploy all three within an hour. Content Remix gave them a jumpstart and helped align campaign assets without extra writing time.

Is HubSpot Content Remix Better Than Manual Repurposing?

Remix isn’t a replacement for strategic messaging but it’s much faster than rewriting content from scratch every time. Instead of rewriting a blog into a full campaign asset suite, you get a working draft in minutes.

This doesn’t mean you skip your editorial process. But it does mean your team can move faster and repurpose more consistently, especially when campaign deadlines are tight.

Last Word on Using HubSpot Content Remix

HubSpot Content Remix is one of the more useful tools inside Content Hub for mid-sized teams trying to scale content production. It won’t replace your writers, but it will help them move faster and keep campaign assets aligned.

If you're publishing regularly and want more from each piece of content, Remix is worth testing—especially if you’re already using HubSpot for landing pages, email, or social.

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Need help structuring campaigns or building content with Remix?
FMK helps teams set up efficient content systems inside HubSpot, from Remix to smart content to integrated campaign delivery.

Reach out if you want to get more from your Content Hub tools.