HubSpot Content Hub Vs Marketing Hub

If you’re comparing HubSpot tools and wondering which hub does what, you’re not alone. The names sound similar, but Content Hub and Marketing Hub serve different functions.

Content Hub powers your content—your website, blog, and digital experience. Marketing Hub runs your email, workflows, campaigns, and analytics. You can buy either one on its own, but they work best together when your goal is unified marketing performance.

What Is HubSpot Content Hub

HubSpot Content Hub is a website content management system (CMS) that integrates directly with your CRM. It replaces external tools like WordPress or Webflow and gives marketers more control over editing, optimization, and personalization without relying on developers for every change.

This is where your website, blog, and gated content live. You can personalize experiences, build pages quickly, and maintain performance without managing outside plugins or hosting.

What Content Hub Lets You Do

Build and manage your website and blog
Customize layouts using themes and modules
Add smart rules and dynamic content tied to CRM data
Publish in multiple languages
Optimize SEO and page performance from inside the platform

The tool is designed for both marketers and developers, giving marketing teams an intuitive editor while allowing full backend flexibility for teams who want to customize further.

What Is HubSpot Marketing Hub

Marketing Hub is your marketing automation system. While Content Hub handles what users see, Marketing Hub powers how you get them there, what they receive, and how you track performance.

If your team is running lead generation, nurture flows, or campaign-based outreach, this is the hub where those strategies live.

What Marketing Hub Includes

Email marketing tools
Workflow automation
Segmentation and list building
Landing page and form creation
Lead scoring and campaign attribution

Because it's built on your CRM, every action you take in Marketing Hub is connected to real-time contact data.

Can You Use One Without the Other

Yes. Each hub is sold separately, and many teams start with just one.

Some teams use Marketing Hub to run emails and campaigns while keeping their website on WordPress. Others adopt Content Hub to simplify their CMS and editing workflow but keep using Mailchimp or another tool for marketing.

Eventually, many businesses move toward using both, but it’s completely possible to start with one and layer in the other later.

How Content Hub Compares to WordPress or Webflow

For teams used to WordPress or Webflow, Content Hub offers tighter integration with marketing and sales data—plus reduced reliance on plugins or third-party tools.

WordPress is developer-friendly but plugin-dependent. Webflow offers beautiful design but limited CRM connectivity. Content Hub gives you control over both design and data from inside one connected system.

Content Hub vs Marketing Hub Feature Comparison

Feature	Content Hub	Marketing Hub
Website builder	Yes	No
Blog and resource center	Yes	No
Smart content rules	Yes	Limited
Forms and CTAs	Yes	Yes
SEO tools	Yes	No
Email marketing	No	Yes
Marketing automation	No	Yes
Lead scoring	No	Yes
Attribution reporting	No	Yes
CRM integration	Yes	Yes

You can run each hub on its own, or combine them at different pricing tiers based on your team’s needs.

How They Integrate with Other Tools

Both Content Hub and Marketing Hub integrate with popular platforms, making them flexible for teams with existing tools in place.

You’ll find native or API-based integrations for Salesforce, GA4, Google Ads, translation services, DAM platforms, and more. Both hubs also work well with middleware tools like Zapier or Make. FMK can help set up and manage these integrations so they run smoothly.

Where Each Hub Might Fall Short

Content Hub can be overkill for teams that only need a static brochure site or don’t want to migrate content. It may also require some developer help during initial setup.
Marketing Hub can get expensive quickly at higher contact volumes, especially if you need advanced automation features. For very small teams, it may be more than what’s needed.

It’s worth identifying your short-term priorities before committing to both.

What Migration Looks Like

Moving to either hub requires planning. Most CMS and automation platforms don’t map 1:1 with HubSpot’s architecture, so your team will need to rebuild some assets and workflows.

Content Hub migrations involve page templates, redirects, SEO settings, and CMS structure
Marketing Hub migrations require recreating emails, workflows, forms, and audience segments

FMK works with teams to migrate in phases—reducing risk and ensuring your new HubSpot instance runs cleanly from day one.

Example of a Working HubSpot Content Hub vs Marketing Hub Scenario

Situation:
A mid-sized B2B SaaS team wants to launch a gated resource center, capture leads, and route them to sales automatically.

Strategy:
They use Content Hub to build the landing pages, blog, and gated assets. Smart content rules show different CTAs based on lifecycle stage. Marketing Hub Pro powers email sequences, scoring, and workflows triggered by asset downloads.

Outcome:
The team builds pages, campaigns, and automation inside one platform, with full visibility into what content is driving engagement and how leads are progressing.

How to Choose Between the Two

Choose Content Hub if:

You want more control over your website and blog without relying on dev
You need dynamic content based on CRM logic
You’re managing SEO, multilingual content, or gated resources

Choose Marketing Hub if:

You’re focused on email nurture, segmentation, and campaign analytics
You need attribution tracking or budget management
Your team wants to automate outreach without switching your CMS yet

If your team is growing and wants a better handle on both content and campaign performance, layering both hubs can give you long-term flexibility.

What Each Hub Costs

Content Hub Pricing (2024):

Starter: from $25/month
Pro: from $400/month
Enterprise: from $1,200/month

Marketing Hub Pricing:

Starter: from $20/month
Pro: from $890/month
Enterprise: from $3,600/month

These are base rates. Final pricing depends on contact count, additional tools, and bundling. You can combine different tiers of each hub depending on your goals and growth stage.

Parting Thoughts About HubSpot Content Hub vs Marketing Hub

HubSpot’s Content Hub helps you manage and personalize your web content. Marketing Hub helps you attract and convert leads through automation, email, and reporting.

They serve different purposes, but when used together, they give your team full control over content delivery, engagement, and analytics.

Need help deciding between Content Hub and Marketing Hub?
FMK helps teams plan smarter builds, run smooth migrations, and connect the tools that matter most. Reach out if you need support making the move or mapping out your next HubSpot setup.