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Most Common Website Hosts

Choosing The Most Common Website Hosts For Marketing Performance

Picking the right website host matters more than most teams think. It affects everything from page speed and uptime to SEO rankings and team productivity. The most common website hosts offer different combinations of speed, flexibility, cost, and support. But not every popular host is a good fit for every team.

If you're evaluating hosting for a new build or considering a migration, knowing which options are most widely used (and why) can help you avoid performance issues, downtime, or unnecessary spend.

Most Common Website Hosts Used With WordPress

WordPress remains one of the most popular CMS platforms on the web, and many of the most common website hosts offer optimized environments for WordPress performance.

WP Engine is a top choice for managed WordPress hosting. It offers automated updates, daily backups, caching, and strong security features. Marketing teams like it for the fast load times, staging environments, and hands-off maintenance.

SiteGround is another common pick, especially for small to mid-sized businesses. It balances affordability with speed and service, offering built-in caching, strong support, and free SSL. SiteGround is popular for its user-friendly tools and clean integration with WordPress.

Bluehost is often chosen by newer teams for its price and onboarding tools. It’s a beginner-friendly option but can slow down under high traffic unless upgraded to higher-tier plans.

If you’re using WordPress, choosing a host with WordPress-specific features is critical. The wrong host can undo all your site optimization work no matter how good your plugins or theme are.

Most Common Website Hosts for HubSpot Users

Unlike WordPress, HubSpot CMS includes hosting as part of its product. That means you don’t need to choose or manage a separate web host—it’s all built into the HubSpot platform.

Still, some teams run hybrid setups where HubSpot powers marketing pages and a separate host supports tools like blogs, dashboards, or products.

In these cases, common supplemental hosts include:

  • Kinsta, for high-performance WordPress blogs that run alongside a HubSpot site
  • Cloudflare Pages, for lightweight apps or microsites with fast CDN delivery
  • Netlify, if your team uses a JAMstack architecture alongside HubSpot content

HubSpot’s integrated hosting is fast and reliable, but if you need additional infrastructure, the host you choose should support your CMS setup rather than force friction between platforms.

Most Common Website Hosts for eCommerce

eCommerce sites need hosting that can handle high traffic, strong security, and integrations with shopping carts, inventory, and payment processors. The most common options in this category tend to be platform-specific.

Shopify includes hosting as part of its platform, making it one of the easiest and most reliable options for eCommerce teams that don’t want to manage infrastructure.

BigCommerce offers similar bundled hosting, with more B2B-focused tools. Both are trusted for speed, uptime, and PCI compliance.

If you're self-hosting eCommerce on WooCommerce or Magento, Liquid Web and Nexcess are common picks for their scalability and support of complex store setups.

For eCommerce, uptime and security are non-negotiable. Your host must be able to support fast transactions, updates, and traffic spikes without bottlenecks.

Most Common Website Hosts for Static or Headless Sites

Static and headless architectures are growing in popularity among dev-led teams. These setups rely on fast content delivery and Git-based workflows rather than traditional CMS rendering.

Vercel and Netlify are the most common hosts in this space. They offer fast performance, simple deployment via Git, and built-in CI/CD pipelines.

Cloudflare Pages is another contender, offering global CDN distribution and advanced caching with minimal configuration.

These platforms are ideal for teams working with tools like Next.js, Gatsby, or custom headless CMS setups. But they often require more technical skill than hosted CMS platforms like HubSpot.

Are Popular Website Hosts Always the Best Option?

Not necessarily. Just because a host is widely used doesn’t mean it’s right for your team.

Some popular hosts struggle with:

  • Inconsistent customer support
  • Performance drops under load
  • Aggressive upselling tactics

Before choosing a provider, make sure they offer performance that matches your CMS and traffic expectations, have responsive support at your needed level, and integrate well with your stack, plugins, and publishing workflow.

Should You Choose Managed Hosting or Self-Hosted Infrastructure?

The most common website hosts fall into two categories:

  • Managed hosts like WP Engine, Kinsta, or HubSpot handle updates, backups, and security for you
  • Self-hosted setups like AWS, DigitalOcean, or traditional cPanel hosting give you full control but demand more upkeep

Most marketing teams benefit from managed hosting. It cuts down on maintenance and lets your team focus on content, design, and results. Self-hosting may be better for development-led teams with complex, custom infrastructure needs.

Can You Switch Website Hosts Later?

Yes, but migration takes planning.

You’ll need to manage:

  • DNS changes
  • Content and file transfers
  • Plugin or platform compatibility
  • Downtime and redirection

Many of the most common website hosts offer migration tools or concierge support to make the process easier, but it’s still a task that should be scoped and scheduled carefully—this is doubly true if you're running live campaigns.

Last Word on the Most Common Website Hosts

The most common website hosts are popular for a reason: speed, support, reliability, and integrations with common CMS platforms. But your team’s needs (CMS, workload, customization, budget) should drive your choice more than a top 10 list.

The right host will support your speed, security, and scale without bottlenecks or surprises. The wrong one will quietly cost you traffic, conversions, and time.

Need help evaluating or migrating your hosting setup?
FMK helps marketing teams cut through noise, select the right platform, and build hosting environments that scale with your growth.

Reach out if you want support picking the right host or optimizing your existing one.