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Reasons To Use HubSpot For Web Development

Why HubSpot Is A Powerful Option For Web Development

If you’re building or managing a marketing website, choosing the right platform can make a big difference in performance, flexibility, and maintenance overhead. HubSpot is often thought of as a CRM or marketing tool, but it’s also a fully featured CMS with strong developer and marketer tooling.

This article covers the top reasons to use HubSpot for web development, no matter if you're aiming to scale your content, tie website actions to your CRM, or reduce platform sprawl.

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HubSpot Combines CMS and CRM in One Platform

Most CMS platforms (like WordPress or Webflow) require separate CRM integrations. That means developers have to manually connect site activity to user records, and marketers have to bounce between tools to track behavior.

With HubSpot:

  • Your CMS and CRM are natively connected
  • Visitor behavior, form submissions, and page views are instantly tied to contact records
  • You can personalize web content based on CRM properties

This makes it easier to launch lead-gen sites that feel more responsive and personalized right out of the box.

Developer Tools Make Customization Easy

You don’t have to choose between a drag-and-drop builder or hard-coded site. HubSpot’s developer tools support both.

Developers can use:

  • HubSpot’s CLI for local development and deployment
  • Custom modules written in HTML, HubL (HubSpot’s templating language), and JavaScript
  • GitHub integration for version control and collaboration

At the same time, marketers can update page content, CTAs, or blog posts in the visual editor, minus needing to file a ticket or touch code.

SEO and Content Features Are Built In

Many platforms require third-party SEO plugins or workarounds for things like meta descriptions and XML sitemaps. This is why it’s a good idea to use a platform that covers all your bases. 

HubSpot includes:

  • Built-in SEO recommendations
  • Structured data support
  • On-page editing for titles, meta descriptions, and alt text
  • Automated sitemap and robots.txt management

This helps teams build pages that rank faster and scratch the extra plugin overhead.

HubSpot’s Hosting and Security Are Fully Managed

Unlike open-source platforms, HubSpot handles infrastructure, hosting, and updates for you. 

That means:

  • No need to manage plugin updates or server patches
  • Built-in SSL, CDN, and firewall protection
  • 99.99% uptime SLA

For teams that don’t have internal IT or DevOps support, this significantly reduces maintenance overhead.

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You Can Personalize Content Based on CRM Data

One of the strongest Hubspot web development advantages is its built-in support for dynamic content. You can show different messaging, CTAs, or page layouts based on who’s visiting, without needing a developer to build the logic.

For example, you can display one set of content to leads and another to returning customers, based on CRM lifecycle stage or custom properties. This is native to the platform and easy to scale.

HubSpot Integrates with Other Tools You Already Use

Modern sites often need to sync with tools like Google Analytics, Salesforce, Zapier, or Slack. HubSpot makes integration easy. 

Here’s why:

  • Prebuilt integrations for most major marketing tools
  • A well-documented API for custom dev work
  • Webhooks and event-based triggers

If you’re moving from WordPress or another CMS, you won’t lose your existing martech stack—HubSpot plays nicely with it.

Migration Support Is Available

If you're moving from WordPress, Squarespace, or another CMS, HubSpot provides migration resources, including partners like FMK who can handle the heavy lifting.

Site migrations include:

  • Theme rebuilding or re-skinning
  • URL mapping and redirects
  • SEO preservation
  • CRM syncing and contact migration

While no migration is truly “one-click,” HubSpot’s platform structure makes the process relatively smooth for marketing-focused sites.

Comparison to Other CMS Platforms

Compared to other platforms:

  • WordPress offers more open-source flexibility but requires more plugin management and security oversight
  • Webflow excels at visual design but lacks deep CRM integration and smart content logic
  • HubSpot delivers balance—CMS, CRM, and marketing automation in one place, with managed hosting and scalable personalization

This makes HubSpot especially appealing for mid-sized marketing teams who want to reduce complexity and launch faster.

Downsides and Limitations to Consider

HubSpot is powerful, but not perfect for every scenario. You will need to consider a few things before you jump aboard the train. 

For instance: 

  • Cost: Pricing scales quickly, especially with Marketing Hub Pro or Enterprise
  • Design flexibility: Visual controls are solid, but some complex animations or layouts may require developer input
  • Theme customization: Advanced theme development may require knowledge of HubL and the HubSpot CMS framework

That said, most marketing teams will find that the benefits outweigh the limitations, especially when speed, security, and CRM integration are priorities.

Using HubSpot for Web Development

If your team needs a secure, easy-to-update, CRM-integrated site experience that scales with your content and campaigns, HubSpot is a strong choice. It lets developers move quickly, gives marketers room to grow, and keeps your content and data under one roof.

Whether you’re building a new site from scratch or migrating from another CMS, it’s worth evaluating what a HubSpot web development setup can streamline or solve.

Need help building or migrating your HubSpot site?
FMK helps marketing teams set up, optimize, and expand their HubSpot CMS infrastructure—from custom themes to CRM-integrated lead flows.
Reach out for strategy, development, or support.