Understanding Our Marketing Strategy Process

Step 1: Discovery & Onboarding

Objective: Understand your business, brand, audience, and goals.

• Initial consultation and brand audit

• Target audience and competitor analysis

• Gather existing assets, performance data, and brand guidelines

• Identify key performance indicators (KPIs)

Duration: 1–2 weeks

Step 2: Strategy Development

Objective: Craft a tailored marketing strategy based on insights from the discovery phase.

• Define SMART goals (Specific, Measurable, Achievable, Relevant, Time-bound)

• Select optimal channels (e.g., social media, email, SEO, paid ads)

• Develop core messaging and creative direction

• Set timeline and allocate resources

Deliverable: Marketing Strategy Brief (PDF or Slide Deck)
Duration: 1–2 weeks

Step 3: Execution & Content Production

Objective: Activate your marketing campaigns with compelling content and clear communication.

• Create content calendars and production timelines

• Design and write campaign materials (ads, blogs, emails, etc.)

• Launch campaigns across selected channels

• Track and monitor performance in real time

Duration: Ongoing (monthly/quarterly plans available)

Step 4: Reporting & Optimization

Objective: Evaluate campaign performance and continuously improve results.

• Monthly or biweekly performance reports

• A/B testing and campaign adjustments

• SEO and ad performance analysis

• Strategic recommendations for the next period

Tools Used: Google Analytics, Meta Business Suite, SEMrush, HubSpot

FAQ

Q: How long does the full process take?
A: Our standard marketing cycle spans 3–6 months, depending on your goals and the complexity of campaigns.

Q: What if I only need one service, like SEO or email marketing?
A: We offer à la carte services as well. You’ll still go through a brief discovery session so we can tailor the service to your needs.

Q: How often do we meet?
A: Clients receive weekly updates and have the option for monthly or biweekly strategy calls.