Using The Social And Ads Tools In HubSpot’s Marketing Hub

When you start with HubSpot Marketing Hub, the Social and Ads tools give you one central place to plan, publish, track, and optimize your paid and organic CRM efforts. This means no more toggling between ad platforms, social dashboards, or spreadsheets. Instead, you can see how every post and campaign connects to contacts, workflows, and reporting.

So, how do you get the most out of the social and ads tools? When a contact engages with you (whether via a comment, click, or form submission) HubSpot automatically updates the corresponding contact record’s details. From there, HubSpot can automatically place those contacts into workflows, update segment lists, or trigger email follow‑ups. This makes it easy to track which of your ad efforts are creating the most deals so you can make informed decisions going forward.

Why Should I Use HubSpot’s Social and Ads Tools?

Social Publishing and Monitoring

Navigating to the Marketing > Social tab, you can connect your social accounts like Facebook, Instagram, LinkedIn, and X. From here, you can draft posts and schedule them for future release (including different formats like Instagram Reels or LinkedIn polls). For multi-platform planning, the social calendar offers a visual overview of scheduled and published posts, with filters for date, campaign, account, or post type.

Once published, engagement metrics (likes, comments, shares, and clicks) appear under the Analyze tab.

You can also use the Listen tool to follow mentions and keyword feeds, with the ability to reply directly in HubSpot (including options for mobile quick‑reply). All activity links back to contact records to help track engagement.

Ad Campaign Creation and Attribution

The Marketing > Ads tab allows you to connect Google, Facebook, Instagram, and LinkedIn ad accounts. Your existing ad campaigns sync directly into HubSpot’s dashboard where cost, impressions, clicks, and contacts are tracked automatically (but make sure to enable tracking first).

HubSpot also supports contact and deal attribution using customizable attribution models (contact create, deal create, and revenue models). You’ll get insights into how ads drive measurable outcomes across your campaign’s lifecycle. Campaign dashboards include filters for date range, teams, and accounts, and allow custom reports based on ad performance properties .

The Social and Ads Tools in Action

Imagine that you kick off a LinkedIn ad campaign promoting a webinar. People click the ad, land on a form page, and are converted to leads when the form is filled. This creates contact records attributed to the campaign source. These records then automatically enter a workflow that sends event reminders and adds qualified leads to your CRM pipeline.

Meanwhile, you schedule related social posts across channels, monitor comments via the Listen tool, and reply directly to contacts. Post-webinar, you can use attribution reports to compare click volume, form conversions, and even revenue generated across social assets, content, and ads. By making the most of HubSpot’s Social and Ads tools in this way, you gain a better understanding of how to prepare for future ad campaigns. You can track what went well, and what didn’t work as intended.

How to Get Started in Marketing Hub

Here are some basic steps to set up ad campaigns in your HubSpot Marketing Hub portal:

Connect social accounts via Marketing > Social, and ad accounts via Marketing > Ads
Build a publishing schedule using post drafts and the social calendar
Use Listen to stay on top of social mentions and engage instantly
Launch an ad campaign and ensure tracking and attribution are enabled
Create workflows that automate follow-up based on form submissions or ad engagement
Review performance monthly using social analytics, attribution reports, and ad dashboards

Other Social and Ad Features in Marketing Hub

AI-Powered Social Media Assistance with Breeze

HubSpot's Breeze social media agent is an AI-drive tool designed to enhance your social media strategy. It analyzes your social performance, company details, and provides marketing best practices to develop a multi-channel content strategy. Breeze suggests personalized, engaging posts tailored to your audience and identifies the best times to schedule posts.

Custom Social Publishing Schedules

HubSpot allows you to create custom publishing schedules for your social media posts. By analyzing your top-performing posts and their publish times, you can determine optimal times to schedule future posts based on actual insights.

CRM-Powered Ad Targeting

HubSpot lets you build custom lists to target visitors at different stages of the buyer’s journey and use CRM and website data to inform your ad campaigns, increasing conversion rates. This integration allows for more precise ad targeting and better ROI .

Automated Lead Follow-Up

With HubSpot's Ads tool, you can easily manage your growing leads without manually routing them to a sales team. The ad sequence builder enables you to create journey-based ad campaigns for your audiences at every stage. Embedded workflows and lead syncing automatically send leads to the right people at the right time, ensuring timely and effective follow-up .

Comprehensive Campaign Management

HubSpot's Campaigns tool helps you create, manage, and report on a single marketing campaign using multiple assets in one place. You can organize and tag assets like blog posts, social posts, and more, all corresponding to the campaign and working toward achieving the campaign goal. This centralized approach allows for better tracking of campaign performance and effectiveness .

What to Takeaway From HubSpot’s Ads and Social Tools

The Social and Ads tools in HubSpot’s Marketing Hub consolidate social posting, ad campaigns, and CRM data to provide a single source of truth. You can control content planning, audience engagement, automated lead handling, and ROI analysis in one central platform.

Need Help Building a Campaign Strategy?

FMK offers dedicated HubSpot support and brand strategies to improve your inbound marketing posture. Contact our team today and explore your options.