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Utilizing Built-In A/B Testing For CTAs 

Benefits Of Built-In A/B Testing For CTAs To Increase Engagement.

Test two CTA variations on your website to see which performs best and boost conversions with data-driven insights.

How to Set Up A/B Tests in HubSpot

To start testing different CTA variations in HubSpot, head to your Marketing hub. In the top navigation menu, go to Marketing > Lead Capture > CTAs. From there, click on Create CTA or choose an existing one to edit. When setting up or editing a CTA, you can create an A/B test by selecting the A/B Test option. This allows you to design two versions of your CTA, each with different copy, styling, or placement. HubSpot will automatically split traffic between them. Over time, HubSpot will measure performance (like click-through rates) and recommend the better-performing variation based on actual visitor engagement. Full guide here.

Use Case

When improving your website's conversion strategy, you can now experiment with different CTA designs or messaging to find what resonates most with visitors. This makes it easier to refine campaigns and increase engagement based on real performance data.

FAQ

Q: What is the benefit of testing two CTA variations?
A: Testing two CTA variations helps you see which version drives more clicks or conversions. Instead of guessing, you use real performance data to improve results.

Q: How does this feature improve my website strategy?
A: A/B testing lets you compare different CTA designs or messages to see what works best. That insight helps you refine landing pages, optimize user flow, and increase engagement.

Q: How should I use this feature effectively?
A: Test one element at a time—like text, color, or placement—so you know what’s driving the change. Monitor results over time and apply what works across other pages or campaigns.

Launch: Global

Tier Level: Pro, Enterprise