Skip to content
  • There are no suggestions because the search field is empty.

What Subscriptions Do I Need For HubSpot Web Development?

Subscribing To HubSpot CMS For Web Development

If you’re planning to build or rebuild your website on HubSpot, you’ll need the right subscription to access CMS features. Unlike some platforms that charge separately for hosting, design tools, and integrations, HubSpot bundles much of this into CMS Hub, but there are still choices to make based on your team, content needs, and growth plans.

Whether you're working with an agency, building in-house, or doing both, knowing what subscriptions you actually need for HubSpot web development will save you time, money, and platform confusion.

CMS Hub: The Core Subscription for Web Development

At minimum, you’ll need CMS Hub—HubSpot’s dedicated subscription platform for building and managing websites. CMS Hub includes drag-and-drop editing, custom modules, themes, server-side hosting, and smart content features tied to your CRM.

CMS Hub is HubSpot’s website platform rather than a static site host. It includes content tools, CRM integration, and built-in hosting for business websites, not just brochure sites or landing pages.

Your CMS Hub subscription unlocks:

  • Website and landing page creation tools
  • Theme and template customization
  • HubDB and dynamic content
  • Hosting, SSL, and CDN delivery
  • CMS-specific reporting and optimization tools

This is the foundational subscription needed to do any real web development on HubSpot.

Comparing CMS Hub Subscription vs Professional vs Enterprise

You don’t need Enterprise for every build—but you do need to know how the tiers differ.

  • CMS Hub Starter works for very simple sites or MVPs.
  • CMS Hub Professional unlocks development flexibility, A/B testing, dynamic content, and staging environments.
  • CMS Hub Enterprise is best for larger orgs with custom security needs, membership features, or multiple brand domains.

If you're planning a full site build or migration, CMS Hub Professional is the most common starting point. It balances flexibility and features without overcomplicating your setup.

CMS Hub pricing scales by tier, so your budget should match your build needs. Check HubSpot’s current pricing here.

Optional Add-Ons for HubSpot Web Development

Some features used in web development projects require additional HubSpot subscriptions or bundles.

Consider these based on your goals:

  • Marketing Hub Pro or Enterprise – Needed if your web build relies on lead scoring, smart CTAs, or advanced form automation.
  • Operations Hub Pro or Enterprise – Useful if you’re syncing complex data or want to use programmable automation in custom modules.
  • Sales Hub – Not required for website development, but helpful if your site supports a sales team that needs connected tools like quotes or meeting scheduling.

None of these are required to build a website, but depending on your growth strategy, they may support downstream workflows tied to your site.

Using HubSpot for Hosting and Web Infrastructure

One benefit of CMS Hub is that hosting is included. You don’t need to buy a separate web host or CDN.

HubSpot handles:

  • Global content delivery
  • SSL certification
  • Site uptime and performance optimization

This makes CMS Hub an all-in-one solution, especially valuable for lean teams that don’t want to manage infrastructure or third-party hosting contracts.

Just be aware that CMS Hub is not a basic file host. It’s built for full-site content strategy, CRM integration, and dynamic page logic… instead of static one-pagers or portfolio sites.

Building with Prebuilt or Custom Themes and Templates

CMS Hub supports both prebuilt themes and fully custom development. If you're working with an agency, they may design custom templates based on your needs. If you're building in-house, you can choose from HubSpot’s theme marketplace or start with base templates.

Key questions to ask when picking a theme:

  • Does it support drag-and-drop editing?
  • Is it optimized for mobile and performance?
  • Can my team edit content without breaking the layout?
  • Are the templates flexible enough to scale with campaigns?

You don’t need a developer for every change, but you do need a theme that aligns with your team’s skills and site goals.

Planning HubSpot Web Development?

Choosing the right HubSpot subscriptions sets the foundation for everything your site can do. Start with CMS Hub Professional if you're planning a real site build, then layer in other Hubs based on your content, automation, and lead-gen goals.

Need help picking the right setup or building a site that actually performs?

FMK helps marketing teams plan and launch scalable websites inside HubSpot CMS—with the right foundation, the right structure, and no unnecessary bloat. Reach out if you want a smarter way to build.